A feminist manifesto from a truck brand during the Super Bowl? This Ram spot challenged what a truck commercial could say and who it could speak to, boosting brand consideration and proving you can sell capability without the clichés. It also made some truck guys deeply uncomfortable (a personal win).

MADE A SUPER BOWL SPOT
RUFFLED SOME TRUCK GUYS’ FEATHERS
MET EMMANUEL “CHIVO” LUBEZKI (DP) & HAWKEYE

As featured in: Freep x PR Newswire