When a pandemic shut down Detroit, the city needed a reminder of who it was. We created a rallying cry that spoke to the Motor City's resilience—not with hollow sentiments, but with the authentic grit that defines this place. Shot in 48 hours under stay-at-home orders (I recorded the VO in my closet), the campaign evolved from a local message into national media coverage, even being called "a flat-out masterpiece" by the San Francisco Chronicle.

PRAISED CITWIDE
PICKED UP BY NATIONAL NEWS
PERSONAL DEBUT ON MSNBC LIVE

As featured in: MSNBC x Freep x SF Chronicle