Fiat needed more than a comeback—it needed reinvention. Pairing this Italian icon with a perfect cultural counterpart (yes, DiCaprio read my words), we crafted a campaign that catapulted the relaunch of an electric vehicle into global headlines across three continents. Directed by Joseph Kahn, the spot won the 2020 Key Award for "Original Music" and positioned Fiat at the forefront of the EV revolution.

INTERNATIONAL PRESS COVERAGE
REPOSITIONED AN ICON IN THE EV SPACE
I REPEAT, LEONARDO DICAPRIO READ MY WORDS

As featured in: Carscoops