Tampons: taxed as luxury items. Viagra: tax-free necessity. The math wasn't mathing. With zero paid media, we equipped people with unignorable facts that compelled lawmakers to act until Michigan repealed the tax. Governor Whitmer signed the bill after our campaign went viral, proving that sometimes the right message doesn't need a media budget—just righteous anger and no filter.

MULTIPLE STATES REPEALED THE TAX
DROVE A NATIONAL CONVERSATION & MILLIONS OF SHARES
CASE STUDY IN ACTIVISM & ADVERTISING DRIVING REAL CHANGE

🏆 EFFIE FINALIST
🏆 CAMPAIGN US BIG AWARDS FINALIST

As featured in: Crain’s Detroit x AdAge