Most outdoor brands speak to the already 'outdoorsy.' We targeted everyone else. We made nature impossible to ignore—sliding into DMs, popping up on WeTransfer, connecting on LinkedIn. Nature appeared wherever people were stuck indoors, reminding them that just 20 minutes outside could boost mood, creativity, and energy during the midday slump.

300% INCREASE IN ENGAGEMENT
FLOOD OF ORGANIC MENTIONS
PEOPLE ACTUALLY WENT OUTSIDE